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Facts

In-line Skating Facts 1998 Statistics Compiled by Rollerblade, Inc.

Growth in Participation

There are currently 32 million in-line skaters in the U.S. (2) In-line skating participation has grown every year for the past nine years. It is fastest growing sport in the country with participation increasing more than 858% since 1989. (2)



In-Line Skating Participation (2) 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 Total Participants (000) 3,341 4,695 6,212 9,364 13,689 18,773 22,500 27,500 31,700 32,010

In-line skating continues to attract large numbers of new participants to the sport. Over 6 million participants started in-line skating in 1998. (2)

Who is Skating?

In 1998, females represented 52% and males represented 48% of the in-line skating population. Children under 12 represent the largest group of skaters (36%) while teens account for 29% of all in-line skaters. Average age is 18.(2) 63% of adult skaters are rated advanced or intermediate skaters. Likewise, teens show tremendous confidence, with 85% rated as advanced or intermediate. (5) Advanced/Intermediate (5) Adults 63% Teens 85% Children 83%





65% of all 11 year olds in the U.S. own in-line skates. (5) In-line skaters are somewhat upscale, with nearly half having incomes over $50,000. The average household income of in-line skaters is $57,000, 9% higher than the U.S. average income of $52,500. (5)

Where are they Skating?

States and cities with the highest per capita in-line skating participation rates (3-year averages) are:.(2)



Top Ten States Participation Rates (3-Year-Average*) State # of Participants (000) vs. State Participants Per 100 People 1. California 3,188 1. Utah 24.3 2. Texas 2,014 2. N. Dakota 22.0 3. New York 1,776 3. New Mexico 21.7 4. Ohio 1,608 4. Minnesota 21.0 5. Michigan 1,549 5. S. Dakota 20.6 6. Florida 1,511 6. Wisconsin 16.9 7. Pennsylvania 1,315 7. Michigan 16.5 8. Minnesota 1,094 8. Oklahoma 14.5 9. New Jersey 1,046 9. Colorado 14.5 10. Wisconsin 951 10. Idaho 14.4





Top Ten Cities Participation Rates (3 Year Average*) City # of Participants (000) vs. City Participants per 100 People 1. New York 1,924 1. Minn./St.Paul 23.0 2. Los Angeles 1,570 2. Milwaukee 18.3 3. Detroit 859 3. Detroit 16.4 4. Minn./St.Paul 716 4. Columbus 15.7 5. San Francisco . 626 5. Denver 15.4 6. Cleveland 594 6. Cincinnati 14.9 7. Chicago 534 7. Miami 14.1 8. Houston 527 8. Houston 13.8 9. Boston 504 9.Cleveland 13.4 10. Washington, D.C. 495 10. New York 13.1

* 1995 - 1997

How Often?

On average, in-line skaters skate 29 days per year. (2) Children are the most frequent skaters, skating 11 times a month. Teens skate 10 times per month on average while adults skate an average of 5 times per month. (5) Both adult and children skaters will spend almost an hour skating each time they go out. Teens, as a group, spend the most time on their skates, averaging 89 minutes. (5) Current participants have been skating for an average of 3.6 years. 60% have participated 2-5 years while 20% were new to the sport last year. (3) In 1998, 49% of all in-line skaters indicated their intention to participate more in the coming year, versus only 6% who said they would participate less.(2)

Market Size 22% of all households in the U.S. own in-line skates, up from just 4% six years ago. (5) In-line skating was a $610 million retail industry in 1998. Ten million pairs of skates were purchased. (1) Rollerblade, Inc., the founder of the in-line skating industry, had a 33% market share in dollar volume in 1998. Rollerblade market share was 3 times larger than the nearest competitor. (1)

Purchasing Trends Over half (56%) of skate purchases in 1998 were by first time buyers. (1) In-line skates are a popular gift item. 88% of children received their in-line skates as a gift, compared to 67% among teens and 35% of adults. (5) Of all in-line skates purchased, 79% were recreation skates, 8.9% were fitness skates, 8.7% were hockey skates, and 2.2% were "aggressive" skates. (1) 25% of skates of all skates purchased throughout the year in 1998 were purchased in December, while 35.7% were purchased between March and June. (1)

Fitness Trends Nearly one million skates were purchased for fitness purposes in 1998. (1) In-line skating burns an average of 360 calories per half hour for a 150 pound skater, nearly comparable to running. (3) In-line skating causes less than half the impact shock to joints that running does, proving that in-line skating is less harmful to joints than running. (4) The aerobic benefits of in-line skating are comparable to most forms of aerobic exercise, including running, cycling and swimming. (3)

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Statistic Sources

1. Sports Marketing Research Group (SMRG) Marketrac 1998 Annual Report 2. 1999 American Sports Data (ASD) (1998 statistics) 3. Patty Freedson, Ph.D., A Comparative Analysis of the Energy Cost of In-Line Skating, Running and Stepping Exercise; A Comparative Analysis of the Effects of Running and In-Line Skating Training. 4. Graham E. Caldwell, Assistant Professor, A Comparison of Impact Shock During In-Line Skating vs. Running 5. Consumer Segmentation Studies, Rollerblade, Inc.

For further information on these statistics, please contact Maureen O'Neill, Benetton Sportsystem USA, 609-291-5876 or 612-930-7096.

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